Everything begins and ends around the Customer Experience.
If your customer thinks you did a good job, he (or she) will give you more business and spread the message to other potential customers, potentially leading to exponential returns.
If your customer thinks you scr**** up, he will not only give you zero business but also spread a negative message, potentially leading to exponential losses.
What makes a great Customer Experience?
By ensuring a Successful Customer Outcome (SCO), for the customer and the customer’s customers – this involves looking at everything through the Customer’s eyes, known in our world as “Outside In”.
Achieving SCO is part art and part science!
Interested to know more?
Contact us and we’d love to share our thoughts!
Chief Customer Experience Officer